You can already see how YouTube is changing the dynamics of the next Presidential Election as pointed out by B.L. Ochman:
"…No matter what your politics, you have to admit that this video is clever. It's the way Hillary announces the winner of her campaign song contest. This one will go viral in a heartbeat. This raises the bar in the YouTube election, in which Hillary's use of social media certainly has taken an early lead.
I guess this is as relaxed as she gets, so let's give her an A for effort. Bill's a natural."
I don't know what the song is going to be … but look at all the subtle messaging - and sophistication that's going into this messaging.
Measuring the effect of this video would be interesting … what's the metric? .. how many times the request for the winning song is asked for vs. the downloads of the streaming video (which she knows since she's streaming it off her own site).
Well..they got Celine Dion to put a song on her site …and it was a clever way to get leads (votes?):
