I wrote about the X Change Conference recently in Attending Semphonic XChange Conference - Sept 20th - 21st; now Gary Angel, one of the principal organizers, has blogged about the event:

"…It’s a change in paradigm – and one that I hope can drive tremendous value to real-world practitioners in web measurement who feel like they are near or at maximized out with traditional conferences."

"…What I’ve found, and what I think most people discover, is that the first time you go to a Conference the learning's can be profound. But the returns diminish rapidly with – well – each return."

I've attended a fair number of conferences lately and I can say the above statement is true for me - most conferences, attended to repeatedly, have less to less to offer from a knowledge standpoint (but more to offer from a networking / social media perspective).

Gary goes of to say:

"…Or for a trip on the wild side consider sitting down with Marshall Sponder and finding out how to measure Second Life. Marshall’s done real-world work here for IBM – and if your company is experimenting with Second Life, wouldn’t it be nice to talk with someone who’s actually doing Second Life measurement?"

This is going to be some conference ….. and look where it's being held …at the American Center for Wine Food and The Arts.  Pretty cool …and I'm going to enjoy every minute I'm there.