I found this video pretty interesting and i read about it in Robert Scoble's blog - A look into an search engine marketer’s life:
"….Ever buy an ad on Google/Yahoo/or Microsoft’s search engine? Here I talk with a guy who buys MILLIONS of keywords for his clients. Get some insight into how advertisers look at search engines by listening to Jeff Figueiredo, senior strategist at PointIt, a search engine marketing agency based in Seattle.
Trend he is seeing?
“There’s more dollars in play and Google is getting more of those dollars.” Hear why and why Yahoo and Microsoft are struggling in the search advertising marketplace and his take on the acquisitions that Microsoft and Google have made in the advertising marketplace."
Sorta reminds me of what my friend Liz Camps does over at www.greenmediainc.com - I'm not really into Paid Advertising to this level - I've never handled campaigns of over 500 or 1000 keywords but I know that people who work deeply in the Paid Advertising field tend not to talk much about it - or even want to show you what their doing.
