Bryan Eisenberg wrote a post about what the ideal single web analytics report might be and tagged me.
That's a hard question to answer because there's so much ad-hoc work that has be done, more often than not, that it's difficult to know in advance all the information you'd need for each client. Sure, there's basic stuff all clients need, but each client is different and the ideal report …… would probably be the one that addresses the unique needs each client has but also include:
- Total traffic and Search Referral traffic to a site monthly for the last year
- Keyword Traffic
- Top Conversions by keyword and by page
- Social Media Traffic to site (also sorted by page and area of site)
There's more to write here and I'll return to this subject again in the near future.
