I had some notes I took on Day 1 of Emetrics that I meant to post - if only I could - well, Emetrics Summit is over, and as I sit across the street from the Palace Hotel - ready to take a walk over the Museum of Modern Art here in San Francisco, I thought I'd post my Jim Sterne notes - for what they're worth.

I wrote the notes on my TMobile SideKick 3 notepad.

Not that much, bits and pieces - Jim's presentations are always great - he is the Emetrics Summit, as far as I'm concerned.   He does change his presentations from time to time.  ONe thing I noticed - Jim's presentation skills are really, really good.  I don't actually care if it's essentially the same talk I heard at the last Emetrics Summit - it's still sounds interesting and new.

Jim Sterne

The Big Picture

42 Life, The Beginning and Everything
The universe is messy, chaos

We have a lot of data but it is hard to come up with the right people.

Persona's …..need people with a bunch of skills and perspectives.
Give them what they ask for and them give them what they need.

Capture Customer Experience
Analyze
Optimize

Conversion point is when some does what they wanted you to do.

You can't analyze without an end goal

   Make money
   Spend less money
   Increase profits

But the model is too simple….. Henry Ford … measure everything

What we measure
   1.make your visitor successful by being devoted to service

   2. A website is a bunch of processes

   3. Ask the Question  behind the question

Gambling website  …it is not the heat map of where I am resting..but just before.

     Eric Petersen
        Degree and depth of involvement against a defined goals
        Jim Novo
          Potential …..4 quadrant map..drilling down top

Experiment

Xkcd.com

Saved google AdWords over the the last few years. We have great tools we need people do do bits of people

Web surfing sucks………

3outcomes.com