An unconfirmed rumor that Google is going to buy FeedBurner spreading across the blogosphere today. 

I'm going to weigh in on this one  - YES - I am fully for this acquisition; in fact, I suggested the idea over a year ago; I predicted it would happen, sooner or later and envision the feed data will be integrated into Google Analytics.

And from what I'm reading, the deal makes financial sense - as many people now consume content via RSS Readers and don't see AdWords or AdSense ads - but would see RSS Feed Ads.

Ok, the rumor is unconfirmed - but this one really does make a lot of sense all the way around - I hope the rumor is true.