FTC investigating Google’s - Doubleclick deal

Posted by Marshall on May 28, 2007 | Link It

I thought this story in the New York Times tonight about Google Deal Said to Bring U.S. Scrutiny  worth commenting about:

"…The inquiry began at the end of last week, after it was decided that the Federal Trade Commission instead of the Justice Department would conduct the review, said the executive, who asked not to be identified because he had not been authorized to speak. The two agencies split the duties of antitrust enforcement."

"…In the complaint, the groups noted that Google collects the search histories of its users, while DoubleClick tracks what Web sites people visit. The merger, according to their complaint, would “give one company access to more information about the Internet activities of consumers than any other company in the world.”

Google would be able to construct more of the click stream of the majority of people who are online. Does increasing the quality of search results require the DoubleClick deal? Don't they have enough information with the Search and Web History they already collect (2 years worth!) to improve their search results? 

More and more, Google is acting as if it has the right to unite the web under it's banner - it's "Manifest Destiny" - because they "can do it better" than anyone else. 

Manifest Destiny…that's when the settlers to the New World quickly pushed their way West and slaughtered or enslaved anyone in their way.

I think Google - DoubleClick deal will go though, but it's getting harder for me to like Google as it becomes more monopolistic - and I don't know what other word to call it.



1 Response

These are the current comments for "FTC investigating Google’s - Doubleclick deal"

05/29/07 @ 12:44 pm

Normally I am against any sort of monopoly or attempts to manipulate the system. This double click deal is one of those situations, but I do not believe it is a bad one.

Anything that will help any company better serve its users without harming anyone (other than the competition) is a benefit. If you search for any city’s “used car dealers” you probably won’t find any dealers. Instead, you will find the national companies that dominate.

I think in this case, the purchase will help improve the choices.



Post a Response

Name (required)

Email (required, not published)

Website (optional)

Note: The following tags are approved for comments on this blog:
<a href=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <del> <strong>