Had not really thought that much about China, except that it's the one area of the world where Google does not lead in Search Market Share.  But China is also a place where the Laws of SEO run oppisite, in some to most of the rest of the World.

In some ways, according the Blogger News Network, SEO in China is more like SEO in the Twilight Zone - it's so different.  Here's what I mean:

"…Baidu has what we need” (mp3 downloads, Chinese language games…) in Chinese without forcing students to dig through the rubble of hard to grasp Google info in English. They don’t care that most of the top ten slots in Baidu are paid ads and are not highlighted as such. And they don’t care that the results may be censored or politically skewed. Google’s honesty policy (clear marking of ads) gets lost in translation. Everything is for sale in China and students and netizens here know it and accept it: you buy everything, cyberspace included, with money, guanxi (relational advantage), or political favors."

It sounds like a cultural issue as much as a translation issue.

"..About 95% of SEO companies that I queried in China use Google adwords to get you on the first page a search engine listing. They know little else beyond that. Because Chinese businesses are not Internet savvy they buy into appearances. Looks are inordinately important here in everything: food, physical attractiveness, website bells and whistles (makes SEO harder that they adore flash heavy sites) and where their site appears. It does not matter to them that you can show them statistics proving only 20% or less of visitors come from the right (paid) side of a search bar."

Most of the SEO companies in China just pay for AdWords becasue anything else is too complicated to deal with (maybe it has something to do with the language structure itself).  As far as Organic Optimization of sites for Baidu and Google China, the article says:

"…Naturally, optimize your page title, your headings and keyword density in pages (5-8%), same as Google.”

Check your tags with free, simple tools like Submit Express. They will let you know what you need to change and where. Type in my website address for your first analysis as we will use it as a learning tool. This service will also tell you keyword density and frequency (I will do a whole post on that later) and even highlight any negative issues with your outbound links. Use Chinese words in your title and description tags, but check the length of encoded symbols so you do not exceed acceptable limits. Avoid using the name of your blog or website in the title and descrition tags unless there is a good reason. Once you are a branded name like Amazon, Boing Boing or (god forbid!) Perez Hilton, and people are actually coming to your site, you can always add it in. Note that you can always add title and desription tags in your header that are different than what appears on say a wordpress blog. Check out the source code on my site and you will see that it does not match the description (tagline) generated by wordpress. Google tends to see the title as most important for the engines and the description as part of your content while Yahoo and MSN give more weight to the description tag. As an example: I rank higher for the term American Professor (#1 out of 100,000,00 or so…) and lower for SEO CHINA. If this was a blog meant to supplement my income I would need to alter my tags accordingly as American Professors are a dime a dozen (Sorry Chris) while SEO China specialists are harder to come by…"

Sounds like China is 10 years behind with optimizing content for Organic Search Results - anyway you can read the rest of the post here.