Eric Peterson is hosting an AMA On-Demand Webcast on Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts.   Why should you attend?

"…Vast amounts of data, disparate information sources, and confusing analytical tools are only a few of the obstacles between managers and actionable business insights. Join Eric T. Peterson, author of the best-selling book “Web Analytics Demystified” and host of the popular blog “Web Analytics Demystified”, to learn how site measurement and analysis can dramatically improve your online marketing efforts. Peterson previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0, and other publications as an expert on web analytics. This free one-hour webcast hosted by Aquent will focus primarily on ten simple but proven strategies marketers can use tomorrow to leverage web analytics and improve their online success. It will secondarily address a number of more advanced topics, including analytic challenges related to social media, rich Internet applications, blogs, and podcasts."

Eric has been the one that contributed the most to figure out how to cut through all the massive data pools and get to the fundamental KPI's … If you want to hear how he does it …attend the Webinar.    BTW, Measuring Social Media is red HOT.. and Eric has come up with a way to measure it - just read his series on Engagement Metrics using Visual Site at WebAnalyticsDymystified to see how.

I know I'll be at the Webinar - even though it's a busy day for me - I'll make the time to be part of this Webinar.