When Seth Godin first released Squidoo.com I built a lens and haven't really been back since.   Maybe I should have .. gone back and updated it, or built some more of them.  

According to the Star Bulletin some people have found www.Squidoo.com  much more effective than AdWords for generating new leads and subscribers.

In a way, that's something my architects could have done - with one for each style.  My ChaaCreek.com client could do that on each type of vacation package they offer.  I could even have done it with my web analytics and SEO/SEM Services and I could certainly do it with my ArtNewYorkCity.com blog on New York Art.  Why….even www.Gawker/Artists could have done it with one lens for each Artist.   

So why don't more people, or me, do more with Squidoo? 

I guess there's so much out there the choices to site promotion can be difficult to wade though and evaluate.  And now, more is known about Squidoo than a year ago when a New  York Times Article first appeared on Squidoo.

But take this example for the Star Bulletin:

"…The lens we decided to focus on for this little experiment is www.squidoo.com/ secretsofonlinepersuasion.

Before starting, this lens had a rank of about 15,000 within Squidoo. We tracked a few dozen visitors per week coming out of the lens to Advanced Business Blogging. Not bad compared to a pay-per-click rate of 40 to 50 cents.

Fast forward three weeks and Frankenstein-like results: The Secrets of Online Persuasion Squidoo lens is now ranked at No. 16 in business, and No. 234 out of over 99,000 lenses.

More important, with just 30 minutes of initial adjustments and less than 10 minutes per week in added tweaks, we tracked 704 visitors from Squidoo and 95 of those visitors became new subscribers. Incredible! More than 700 site visitors and 95 new subscribers from one free new-media source! When we made the cost analysis against pay-per-click advertising again, we conservatively got $280 to $350 in traffic for free. Now you can see why I was blown away."

The reason I'm interested is the RSS Subscriber stats.   Just step back and think about 95 new subscribers….

I don't know yet if I'll buy the ebook - I'm more interested in Lens for their lead gen potential than anything else.