Who watched my ads? Most metrics based by sampling – event based, one way event.
Note: In a way, advertising is “Amplified” in 3D Virtual Worlds. In real life, there’s a lot of noise in the environment and it’s easier to tune out the messages from Advertising. In 3D Virtual worlds – the experience approximates real life but is much more streamlined – as no virtual experience can actually match the fullness of Real Life today – therefore Advertising can be as much as 100 times more powerful in 3D Virtual Worlds as it is in the Real World ….Amazing – but interesting thought – no wonder the advertisers love it. I’m not so sure the new virtual world is the greatest thing for all people though … because if we can’t filter out what we don’t want – if people are reacting to the advertisements as if they’re real things – because they’re so merged with the virtual environment – it’s possible to really “seduce” us in a way we’re not fully protected from.
