June Li wrote about my coverage of Virtual Worlds 2007 yesterday - I was so busy that I had not time to post about it till now.  I interviewed June Li last year shortly before EMetrics Summit as part of my coverage of conference speakers.

June covers a Second Life in Toronto recently - "Locally last week here in Toronto, AIMS held a well attended event, "The Marketer's Road Map to Second Life", for newbies to those more engaged in-world".

And then she quotes my coverage of Virtual Worlds 2007 -

"…Second, onto the Virtual Worlds conference and Marshall Sponder. It's great to see the conference through the eyes of someone always seeking to effectively measure value. Check out Marshall's posts about:"

June Li also asked me to try to get the rest of the info about Rivers Run Red Metrics - and I did write Ben James at Rivers Run Red and ask for more information - but I'm not sure RRR is ready to show anything more just now.

"…..His interview with Ben James of Rivers Run Red. An interview in progress, with the intriguing comments about how Rivers Run Red uses learning from "Synovate to break down all 3D Virtual World interactions based on one of 8 reasons you might have had to come in the first place…" I hope Marshall does have an opportunity to finish the interview."

I think Metrics is becoming more and more of an issue  - people are just beginning to realize they need it to get the huge influx of business that is going to bring in the next 20 million residents of Second Life and other virtual worlds - but as yet, no one really has that much they can share - meaning metrics is at a beginning stage in the Virtual Worlds Community - which is actually a good place to be now - now would be the time to jump in.  Wait 6 months to a year more and the the first Wave will have already passed over you. 

It's a gut feeling and I have been right with most of my insights. Now is the time to jump in to 3D Virtual Worlds.

Anyway, the point of this post is to formally state that June Li will vote for me and is supporting me in the upcoming election starting next week to the Board of Directors of Web Analytics Association. 

Yes - you have my vote.  And you can say so. 

Thanks June!

Mike Moran is also voting for me as are several people at IBM who I work with on the Web Metrics team while Bryan Eisenberg and Gary Angel sponsored my candidacy. 

There's also many others who are joining, or trying to, so they can vote for me including Robin Nobles and John Alexander from Search Engine Workshops.