Google Analytics Video Tutorial 5: Search Analytics from Conversation Marketing was just published - I've been enjoying these videos and I embed them here when they're published by Ian Laurie.
This nothing new for me in the video though; I've been doing all of the Search Analytics as shown here. But…I'd argue that his definition of a "Quality Keyword" might be a little simplistic to me. What Ian is saying, in video below; you can judge the quality of keyword traffic by the number visits AND the number pageviews per visit.
A higher quality keyword, according to him, have patterns of looking at more pages than average visit. I feel more is needed - but it's fine for a beginning concept of keyword quality.
I'd also look at the time a visit lasts for each keyword (which is not actually shown by Google Analytics - at least, not in this video - but maybe not even in the product itself).
Ian Laurie also mentions Goal Setting, that's also something to look at. I may develop some ideas around this and write about it little more. It's probably unfair of me to point out the issues with this, otherwise, excellent video, without offering anything better.
So…I'll work on coming up with a better metric for Keyword Quality using Google Analytics - and if I find a way to pull, what I think is a better indicator of Search Quality, I'll write about it here.
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