Defining your Strategy, What does ROI mean to you?
How to ID your goals and strategies within virtual worlds. Look at prior considerations from established players and hear planning that worked and planning that didn't. What opportunities do virtual worlds hold over other, more established, media formats. How do you insure that your campaigns quantified and verified. What does ROI mean to you?
- Reuben Steiger, CEO, Millions of Us
- Ben James, Communications Strategy Director, Rivers Run Red
- Adrienne Meisels, Former VP New Business Ventures, AOL
- Adam Pasick, Second Life Bureau Chief, Reuters (moderator)
Defining your Strategy, What does ROI mean to you?
Posted by Marshall on March 28, 2007 | Link It
Note to myself: Someone just brought up they are bringing their brand provides a “Bar” in Second Life and why would you need one. That got me to think about the Ancient Egyptians with Pyramids for the Pharaohs that had all the things they had in their living life to take in the Afterlife.
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