I guess ComScore is starting to look more like a Web Analytics package, at least when it comes to "Visits".
"…While each of the “visits” metrics offers a different measure of frequency, the “average visits per visitor” is the most illustrative of return visits per unique individual during the course of a month. Used in concert with the “unique visitors” metric, this measure can help give a more comprehensive view of a site’s performance. "
TABLES 1 & 2
|
Top 10 Properties by Unique Visitors (000)February 2007 Total U.S.– Home, Work and University Locations Source: comScore Media Metrix |
|
Top 10 Properties by Average Visits per Visitor February 2007 Total U.S.– Home, Work and University Locations Source: comScore Media Metrix |
||||
|
Rank |
Property |
Unique Visitors (000) |
|
Rank |
Property |
Average Visits/Visitor |
|
|
|
175,653 |
|
|
Total Internet Visits |
64.2 |
|
1 |
Yahoo! Sites |
128,559 |
|
1 |
Yahoo! Sites |
28.6 |
|
2 |
Time Warner Network |
117,942 |
|
2 |
Facebook.com |
23.6 |
|
3 |
Google Sites |
114,694 |
|
3 |
Microsoft Sites |
21.8 |
|
4 |
Microsoft Sites |
114,155 |
|
4 |
Time Warner Network |
19.4 |
|
5 |
eBay |
79,559 |
|
5 |
Weatherbug Property |
17.7 |
|
6 |
Fox Interactive Media |
77,969 |
|
6 |
Google Sites |
17.7 |
|
7 |
Amazon Sites |
48,905 |
|
7 |
Fox Interactive Media |
16.9 |
|
8 |
Ask Network |
48,722 |
|
8 |
Comcast Corporation |
16.9 |
|
9 |
Wikipedia Sites |
43,656 |
|
9 |
EA Online |
13.6 |
|
10 |
New York Times Digital |
39,769 |
|
10 |
Earthlink |
12.1 |
Interesting to compare the change in rankings when the metric is changed.
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