ComScore released statistics on US Online Video usage in January 07 - and one thing caught my eye - on average, a person will view at least 2 online videos a day and each video is about 2.6 minutes in length. That's amazing - but yet, very typical. I don't question the numbers at all, I think they're right on.
"…In January, nearly 123 million people in the U.S. (70 percent of the total U.S. Internet audience) viewed 7.2 billion videos online. The average video streamer viewed 59 streams during the course of the month – nearly two videos per day – and viewed an average of 151 minutes of video online during the month, with the average viewing time per video registering 2.6 minutes."
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U.S. Streaming Video Market Overview* January 2007 Source: comScore Video Metrix |
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Total U.S. Internet Audience |
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Unique Streamers& Downloaders (000) |
122,872 |
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Reach (% of Total U.S. Internet Audience) |
70.0% |
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Streams& Downloads Initiated (MM) |
7,239 |
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Streams Per Streamer |
58.9 |
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Total Minutes (MM) |
18,559 |
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Minutes Per Streamer |
151.0 |
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Minutes Per Video Stream |
2.6 |
* Note: “Streams” (which includes both streaming and progressive download video) are attributed to the property that provides the stream, including embedded videos viewed on another site.
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