Using Visits or Sessions instead of Pageviews or Uniques

Posted by Marshall on February 16, 2007 | Link It

Eric Peterson thinks we're better off using Visits/Sessions as a way to compare sites than Unique Visitors; he's not focusing on pageviews because there's much bigger issues like Cookie Deletion, Visitors visiting during the same session in different browsers, etc.  Here's some excepts from Eric's post

"…Anyway, we can stop worrying about dying pages and dying page views now since the answer has been with us the whole time. It's not unique visitors … too many problems with how unique visitors are counted, what with cookie deletion and some of the inaccuracies ascribed to panel-based services. It's not time spent on site … the problems with this metric as the basis of comparison are many (connection speed, amount of content, quality of content, bathroom breaks, etc.)"

Actually, I look at visits to my blog more than any other number; but Visits/Sessions are treated very similar across different web analytics platforms - so even if it's not 100% accurate, it's better than comparing uniques or pageviews.

 



1 Response

These are the current comments for "Using Visits or Sessions instead of Pageviews or Uniques"

02/17/07 @ 9:40 pm

I noticed today that  my Feedburner RSS Feeds Chicklet reported Webmetricsguru.com had 722 subscribers while the day before it showed 534 subscribers.  I figured a lot of people suddenly subscribed due to something I wrote but then I rea…



Post a Response

Name (required)

Email (required, not published)

Website (optional)

Note: The following tags are approved for comments on this blog:
<a href=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <del> <strong>