Seth Godin discussed  (in Marketing your job) what it takes to find and hire the right person when he mentioned there's a difference between being noticed and succeeding; but he could just as easily been talking about website conversions.  My readers know how I feel about Web Analytics work becoming a commodity - here's what Seth Godin wrote:

"…Here's what's missing from the hiring equation: organizations try to treat jobs like commodities and as a result, often end up treating themselves as commodities. All jobs are the same, our job is a little closer and we pay a little better, call us. Sure, companies all brag about the work environment and benefits and such, but when they come right down to it, they're not so different."

"….But what if you were different?

Just as a great product becomes remarkable–not because of the marketing claims, but because it really is worth talking about–a great job can be the same sort of thing."

Or anything that's great - you want to be remarkable, to be worth talking about - and that's a lot harder than forking over a ton of cash to Google and Yahoo to get noticed (but not be remarkable) when it's site promotion.

I don't think there's any shortcut to being remarkable, but there are plenty of shortcuts that help make you unremarkable.