Second Life overall Metrics through January 2007

Posted by Marshall Sponder on February 10, 2007 | Link It

Just got done reading TechCrunch's post on Second Life Census Metrics (where you can also download a spreadsheet with all the data) and my original predictions about the population of Second Life reaching 7 million by the end of this year are realisable (and I'm looking at the actual registered users – deduped).

secondlifepopulation.JPG

 

 

 

 

 

 

 

 

 

 

 

Sure, there are multiple avatars for some individuals, that's why I charted them both, side by side.  Infact, there's probably an "engagement metric" you can get out of the widening gap between unique individuals who have registered and the number of avatars existing in Second Life.  More and more people are creating 2 or more avatars and that spells Engagement and more time being spent online in Second Life.

 

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The population by country makeup is also telling, most being the G9 countries, it's US and then France (the French always liked "Sexy" games).

 

Of course, these "Census" numbers released by Linden Labs are far from the metrics that each Island, Each Business, each Avatar could have.  I'm in the process of trying to contact ElectricSheepComany.com to find out what they have to offer.  Hopefully, I'll get a hold of someone one over at ElectricSheep one of these days.

 



Trackbacks

  1. I think Jared Freedman might be the one person who knows or has accomplished the most with Web Analytics in Second Life that I met at the Virtual Life Conference. In fact, Jared Freedman and his firm, Code4Software, did the work…





UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses