When I saw the picture of the cave painting in France on Seth Godin's post it reminded me of the cave paintings I put in my own posts last year.  Seth could not see the Cave paintings in Lescaux because of moisture - a replica is provided instead - but the Cave Paintings Replica did not fool enough people to believing it was real - weird - I've been feeling this way myself - not about Cave Paintings - but about what's real.  To quote Seth Godin:

"..

A few years ago, I was in France, within an hour's drive of Lescaux, home of the oldest paintings known to man. These are the famous cave painting that everyone has heard about but few people have actually seen. We didn't go and I've regretted it ever since.

Today I learned that due to the humidity caused by the breathing of tourists, you can't see the caves anyway. Instead, you are shown a fiberglass replica in the visitor center. I'm told it's a really good replica."

I think the point of Seth's post, as I take it - people want to be fooled - they don't really care if the thing you see and touch is actually authentic or not - but you better make it convincing.

"….This goes beyond authenticity. It's all about the story we tell ourselves. Hollywood makes it easy to believe that Audrey Hepburn was the star, while the fiberglass diorama in France doesn't feel right. We want to believe about Washington and the cherry tree and about Lincoln and his never-said-it quote, "You may fool all the people some of the time; you can even fool some of the people all the time; but you can’t fool all of the people all the time."

Consumers are begging to be sold on the authentic. The easiest way to do that, of course, is to be authentic. And yet, ever since they replaced the sugar in Coke with corn syrup, who knows any more… Being inauthentic is tricky, unpredictable and often wrong. But it also works.

The fact is, most of the people want to be fooled, just about all of the time. "

Why do people want to be fooled - because they want to believe the story - they don't necessarily want to see the truth. 

Interesting post.