WebMetricsGuru » ComScore QSearch says Yahoo! Panama is boosting Yahoo’s PPC traffic

ComScore QSearch says Yahoo! Panama is boosting Yahoo’s PPC traffic

Posted by Marshall on February 26, 2007 | Link It

I have been finding Yahoo! traffic can be more engaged in the content of sites that I'm working on today than Google (this goes for Paid and Organic traffic). It just shows me there's many ways to dice up data.

Yahoo! just launched Panama recently and ComScore's QSearch determined advertisers were reacting well according to SearchEngineJournal - or was it that more visitors to Yahoo and it's network of sites were clicking on the PPC ads that Panama is serving?

Anyway, I've known about ComScore's QSearch metrics for a couple of years, but never saw any data from QSearch till today:

This looks pretty good, actually. I'm wondering what QSearch says the CTR of AdWords and AdSense are; that would make it easier to put the Panama rise in context.

Filed in Uncategorized

Post a Response

« Previous: US Economy Will Grow at the Slowest Pace in 5 Years during 2007 - Metrics 2.0 -- Next: Quigo »

Current Subscribers

My Facebook Newsfeed

How to use Google Analytics to Track SEO RankingsAndy Beal's Marketing Pilgrim January 6, 2009
Taylor Pratt
Why a Single Yelp User Could Bring Consumer Review Sites to Their KneesAndy Beal's Marketing Pilgrim January 7, 2009
(author unknown)
Why a Single Yelp User Could Bring Consumer Review Sites to Their KneesAndy Beal's Marketing Pilgrim January 7, 2009
Andy Beal
if given the chance, i’ll tweet for youCheezhead Recruiting News and Opinion January 7, 2009
Nick Armstrong
@webmetricsguru interesting. I do check your blog out on occasion actually. I like the balance between art and analytics.webmetricsguru - Twitter Search January 7, 2009
agersh (Adam Gershenbaum)
Bruce Clay Releases Two New ToolsSearch Engine Land: News About Search Engines & Search Marketing January 7, 2009
(author unknown)
Bruce Clay Releases Two New ToolsSearch Engine Land: News About Search Engines & Search Marketing January 7, 2009
Barry Schwartz
Boost Private Investment to Boost the Economy (Hal Varian/Wall Street Journal)memeorandum January 7, 2009
(author unknown)
Boost Private Investment to Boost the Economy (Hal Varian/Wall Street Journal)memeorandum January 7, 2009
<p><a href="http://www.memeorandum.com/090107/p18#a090107p18" title="memeorandum permalink"><img width="11" height="12" src="http://www.memeorandum.com/img/pml.png" style="border:none;padding:0;margin:0"></a> Hal Varian / <a href="http://online.wsj.com/public/us">Wall Street Journal</a>:<br> <span style="font-size:1.3em"><b><a href="http://online.wsj.com/article/SB123129443022559731.html">Boost Private Investment to Boost the Economy</a></b></span> — Excessive spending is what got us into this mess in the first place. — These days it seems like it is our patriotic duty to consume more. And if we don't choose to spend more money ourselves, the government will do it for us. — But wait a minute.</p>
(author unknown)
Paging Dr. Gupta. Obama to Name TV Medical Guru as Surgeon GeneralwowOwow | The Women on the Web January 7, 2009
(author unknown)
Paging Dr. Gupta. Obama to Name TV Medical Guru as Surgeon GeneralwowOwow | The Women on the Web January 7, 2009
<div>We all know him as <span>CNN</span>’s chief medical correspondent, but Sanjay Gupta is set to be the most high-profile surgeon general in history</div><h3><a href="http://www.wowowow.com/archive?type=post">Post</a><span> | Today 8:55 am</span></h3><div><a href="http://www.wowowow.com/post/paging-dr-gupta-obama-name-tv-medical-guru-surgeon-general-168555"><img src="http://www.wowowow.com/files/imagecache/160x160/2009_0107_ap_sanjay_gupta.jpg" alt="" title="" width="160" height="160"></a></div><div><p> Barack Obama is said to be adding a bit of celebrity to his Cabinet. </p> <p> Not Judge Judy for attorney general, but Dr. Sanjay Gupta for surgeon general. Name sound familiar? It should. </p> <p> Gupta is <span>CNN</span>’s medical guru and all-around cool medical dude. He would, by far, be one of the most — if not <em>the</em> most — high-profile surgeon generals in history. Having Obama add a bit of <span>TV</span> fame to his roster of advisers was a bit surprising, and there are some who are scratching their heads, but not about his qualifications, per se. </p> <p> Liberal economist extraordinaire <a href="http://krugman.blogs.nytimes.com/2009/01/06/the-trouble-with-sanjay-gupta/" ...</p></div>
(author unknown)
Grouping and Ranking... Myths and Realities...How Many Friends Do You Have? Not As Many As Me!Social Media Today January 7, 2009
(author unknown)
Grouping and Ranking... Myths and Realities...How Many Friends Do You Have? Not As Many As Me!Social Media Today January 7, 2009
This afternoon I was reading an article by Julian Sanchez which describes the scene yesterday as Republicans debated the future Republican National Committee Chair. One of the most memorable segments ...
Nick ONeill
Avoiding The Dark Side Of Social Mediadavefleet.com January 7, 2009
(author unknown)
Avoiding The Dark Side Of Social Mediadavefleet.com January 7, 2009
Dave Fleet
Is social media the same as marketing?The Harte of Marketing January 6, 2009
(author unknown)
Is social media the same as marketing?The Harte of Marketing January 6, 2009
Beth Harte
Botanicalls - Your House Plants Can Send Twitter MessagesCenterNetworks January 6, 2009
<p> <a href="http://www.botanicalls.com/"><img border="0" align="left" width="200" src="http://static.centernetworks.com/botanicallsleft.png" alt="botanicalls" height="70"></a>NY-based <a href="http://www.botanicalls.com/">Botanicalls</a> offers a service that lets your house plants talk to you. Basically your plants can tell you when they need water, sun, food, etc. The service explores the relationship between humans and their plants. They offer a DIY kit that you hook into your ethernet network. After the connections are made, that's when the Twitter magic takes over! </p> <p> The kit has to be soldered together but apparently it only takes an hour. I think they would sell more kits if they found a local electrician to do the soldering for a few dollars if the customer wants their kit completely assembled. </p> <p> Here's an example <a href="http://twitter.com/pothos">plant on Twitter</a>. Here's a demo of what Botanicalls does and how it works: </p> <p align="center"> <embed src="http://www.viddler.com/player/30a2df62/" width="545" height="451" allowScriptAccess="never" allowFullScreen="true" name="viddler_30a2df62" wmode="transparent" type="application/x-shockwave-flash"></embed> </p> <p><a href="http://feedads.googleadservices.com/~a/4lnnt5v4fISGuyWt25E0IFWexM8/a"><img src="http://feedads.googleadservices.com/~a/4lnnt5v4fISGuyWt25E0IFWexM8/i" border="0" ismap></a></p><div> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=A1GJuZOS"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=A1GJuZOS" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=z1MxhyCX"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=z1MxhyCX" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=yjxTUZ50"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=52" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=fdBkpJLt"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=131" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=ysv7bGqs"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=159" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=QCfyaBJn"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=160" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=rEsAacWE"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=158" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=WxhUOa2k"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=WxhUOa2k" border="0"></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=wasmv2Tc"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=wasmv2Tc" border="0"></a> </div><img src="http://feedproxy.google.com/~r/Centernetworks-/~4/tGi7e2m5PFA" height="1" width="1">
Allen Stern
What are the best metrics to use to measure ROI and improve your blog's content?Beth's Blog: How Nonprofits Can Use Social Media January 6, 2009
Beth
Using Social Media Monitoring to show ROITechrigy January 6, 2009
Connie Bensen

Subscriptions

RSS Subscribe
View updates in your favorite reader.
Email Subscribe
Get email updates as soon as I post.

URL Link
HTML Link
BBCode Link
Trackback

ComScore QSearch says Yahoo! Panama is boosting Yahoo’s PPC traffic

Post a Response

Subscribe

Archives

My Facebook Newsfeed

Subscriptions