I read a post on Jeff Jarvis's BuzzMachine today called "Viacom cuts off nose to spite face" where Viacom is pulling all of Comedy Centrals programming off of YouTube.
"…
Just last night, my son showed me Bill Gates on The Daily Show via YouTube. My son, a teenager and the future audience for the network, had never watched John Stewart. It was through YouTube that he discovered and enjoyed the man. But Viacom just cut off that means of free — free! — promotion and distribution. Instead, the company is going to have to advertise heavily in hopes of reaching my hard-to-reach son — he’s busy watching YouTube, you see, instead of MTV and instead of television, for that matter — to build audience in the future. Of course, this is a negotiating tactic. But it is also bad business. It pisses off your own audience, who is recommending your shows. It cuts off that free promotion. It increases marketing costs. "
This is the way I look at - the marketing of the future (actually, today) is based on audience acquisition - not content monetization.
True, you can go to Comedy Centrals site and get The Daily Show content there - but not everyone goes to Comedy Centrals site.
If your in the old way of thinking - you pull down content off of YouTube - but in the new way of thinking - you'd leave it up - because you're building audience and brand.
