Second Life - New York City Live Window

Posted by Marshall on January 10, 2007 | Link It

I'm sorry I missed this last fall; I was at the EMetrics Summit and knew nothing about the Intel Dual Core promotion of New York Live Window featuring Kess  Quinn (aka Versu Richelieu), who lived inside a window of the DataVision Storefront for 72 hours on the weekend of October 15th ,2006 - and recreated the entire landscape around her in Second Life with a new Intel Duo Processor laptop.

 

That's quite something and you can see the RocketBoom interview that happened last fall here and the site where there's some YouTube Videos of part of what was created, Live Without Boundaries is still up.

 

And there's also a great IMediaConnection article on what it takes to do successful branding in Second Life, where I found out about the Intel Promotion.
I often pass by the DataVision shop, I know the block where this happened, and I know that, as an idea, doing something like this - building the area around 39th Street and 5th Avenue, in  storefront, in real time, was very smart marketing.
I think the first thing the Kess  Quinn did was create herself in the window of 39th street in Second Life, and then did the rest of the block, and then, the rest of the area.
The whole thing is pretty cool - and the IMediaConnection article (see below) also points out that you can mess up in Second Life Branding too…..especially by recreating the equivalent of a 30 second spot for Online Video:
"…..

A lesson learned from the 2D web
After purchasing a virtual pair of this high-flying footwear, my avatar got to test them out by jumping around on a mat designed to toss avatars up and down. While this was an entertaining experience, it is not one that I plan on revisiting.

I realize the goal of this initiative was to build excitement around a new product by touting its brand attributes. However, creating a one-trick pony is the equivalent of creating a plain old 30-second spot. I have no issue with the 30-second spot in general, but if you are going to employ a medium that allows for such unprecedented degrees of engagement, why not fully leverage the freedoms and opportunities of this new platform?


 

Like anything, you still need to be interesting, original and engaging - especially in Second Life - because there's no reason to come back to an location (or a website) you don't get anything out of (being there).

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