I have been using DeepMetrix for several of my architect clients for the last two years - and it's an OK product as far as it goes.  Ian Thomas from Microsoft just confirmed that Microsoft Analytics, code named "Gatineau" (based on the city DeepMetrix is based in) is really DeepMetrix, reincarnated.

I can only imagine what that's going to look like - hope it integrates AdCenter into the analytics, particularly the Demographics stuff, Lifestyle, Geo Location - Wealth Factors, the stuff they could do, that no one else has done yet.

"….You heard right - this is indeed the first (very early) incarnation of our web analuytics product. I can say very little about the project at the moment, but what I can say can be found <a
href="http://www.liesdamnedlies.com/2007/01/the_rumors_are_.html">here</a>.

Ian Thomas
Microsoft

If this was ever a time for Google to get Quantcast on board, now would be a good time.  If Microsoft manages to get the Lifestyle info from AdCenter into the Analytics and integrated with traffic data - that could be a really interesting platform to use for Web Analytics.   We'll have to wait and see.   Here's what is being hinted at though>>

"…. from http://www.liesdamnedlies.com/2007/01/the_rumors_are_.html

• This project is based on technology that we acquired from DeepMetrix Corporation last year. Gatineau is the name of the Canadian city where DeepMetrix was based for a number of years. Final naming for the product is still unconfirmed.
• The version live now is early Alpha code developed for stability and proof-of-concept purposes. Many aspects of the system (in particular, the interface) will change dramatically between this version and the version we release.
• The next step for the project is an invitation-only beta program which we expect to start within the next few months. If you would like to be considered for inclusion in the beta program, please let me know.
• We hope to release this product during 2007; however, we're extremely keen to avoid a repeat of Google's experience with Google Analytics, so we will be ramping up our user numbers gradually to make sure everyone has a good experience from a performance perspective.
• I can't be very specific at all about the functionality we hope to deliver, but I can say that the target audience for this project is broadly similar to the target audience for Google Analytics - though it's emphatically not our intention simply to replicate the functionality within that product.