Miva Launches a Publisher Contextual Network

Posted by Marshall on January 17, 2007 | Link It

I heard about the Miva Monetization Center Launch last week but could not annouce it, at the wish of Miva.  Pat McCarthy has a good post on the news about Miva.  According to Pat:

"…What is Miva doing to innovate? The first thing is providing the inline ads that look like dotted hyperlinks but show an ad on mouseover. These ads are effective from what I’ve heard on click-through rates, but many users and publishers find them annoying and intrusive. No matter what you think about them though, providing publishers with the option to use them is at least one thing they offer that Adsense and YPN aren’t offering."

I was not able to attend the WebEX meeting today and I also see others announced this news yesterday.   Here's the info I got before hand.

"…On Tuesday, January 16, MIVA will be announcing the MIVA Monetization Center. Also known as MIVA MC, the new offering is designed for Web site owners looking to tap into new uncharted revenue generating opportunities and is available now. I wanted to see if you were interested in setting up a time to speak to MIVA.

MIVA MC lets publishers of all sizes place pay-per-click ads on their
site, either next to site content and/or on the search results page.
MIVA then sets itself apart from companies like Google by letting owners also include InLine Pay-Per-Click Ads within the content, giving each another powerful way to deliver revenue generating opportunities without inundating their visitors with additional advertisements which can, in the end, overwhelm the visitor."

 

Filed in PPC


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