Microsoft AdCenter Labs New and Improved Beta Tools - Search Funnels

Posted by Marshall on January 25, 2007 | Link It

I was happy to see the AdLabs Search Funnel tool updated by Microsoft from 22.9 thousand keywords to 4.3 million and now I can find more data on what people searched in MSN Live before using a keyword and what they searched on after they used a specific keyword phase (see below for "Pet Supplies").

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I combined the incoming and outgoing search funnels to save space and personally, I wish AdLabs did that for me.  Honestly, I don't know how much use a funnel report like this one is - but they look useful - except I might want to include "pet supplies plus" in my advertising, etc.

One thing that still bothers me about these keyword "funnel reports" is the small numbers of queries being detected (IE: for "pet supplies") and the large number of variations on what people search for.



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