Thanks to Pat McCarthy (who I briefly met at TechCrunch 8, NYC a couple of months ago, and subscribe to his blog - Conversionrater.com) for referencing me in his WebProNews writeup Microsoft Releasing Web Analytics Tool: Gastineau.  Did not know Pat writes for WebProNews.

"…As noted in the post, Gastineau is built from Deepmetrix which Microsoft acquired last year, and they look to be aiming at a similar market as Google Analytics. Although Ian says they hope to not repeat the same problems Google Analytics did when it launched which was outages and slow response.

The functionality is not released at this point, but Marshall hopes that much of the MSN AdCenter tools and data are integrated as well, and even goes on to suggest that Google Analytics should snatch up Quantcast and integrate them. "

Yes, I do think Google Analytics and Quantcast are a good match - there's a missing piece in Web Analytics (the who….who is coming to the site ….. who's visiting) Quantcast can help answer who the visitors are (who are target audience for each site?).  

I also see the possibility of collecting data to Quantcast using the Urchin Tracker script and thereby collect demographic and psycho graphic information on millions of sites.   That's unbeatable - no one else could pull it off except Google -  Google Analytics is on more sites than any other web analytics platform, by far (unless you want to count AwStats, Sitemeter, etc - but to me those programs are not in the same category).