What’s a click worth? Lead-based Worksheet

Posted by Marshall on December 15, 2006 | Link It

Thanks to Seth Godin I found a spreadsheet online that calculates the value of a click.  I passed the spreadsheet here but I'm not sure it will work on my site.

 

If you can't figure out what a 'lead' is on your site, click here for a few ideas.

If
a percent of clicks turn to leads, and
b percent of leads turn to customers…

and the average customer is worth $
c and you're spending $
d per click…

Then each click is worth $

So each click is worth $40.00 and you are paying $200.

I've done similar things with large enterprise sites, BTW.

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