Reverse Goal Path seems to be the easiest way to get a readout of all the content that lead to accomplishing a goal - you can get up to 500 content entries listed (and I'm not going to list them all) - but I will show you the top ten blog posts that led to the most G1 (Goal of getting AdSense Clicks - again - I did not set up the goals but I'm using G1 to show you how powerful Google Analytics is).

Did a little work to reformat the Reverse Goal Path report to it's easier to show the blog posts that converted the most (see below) - this covers from March 06 to Present.

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#	Top Blog Posts	% visits G1
1	/	5.77%
2	/topics/Make-Money-Blogging.html	3.91%
3	/topics/Customer-Retention.html	3.47%
4	/topics/Search-Engines.html	2.82%
5	/2006/06/desperately_seeking_shiloh_1.html	2.74%
6	(entrance)	2.50%
7	/topics/Analytics.html	2.42%
8	/sidekick/	2.34%
9	/2006/05/clay_aiken_scores_new_fans_on.html	2.22%
10	/2006/05/ashlee_simpson_gets_a_new_nose.html	1.45%

The highest percentage of posts where an ad was clicked on (5.77%) came to the site directly - not though a search engine or even an RSS Feed (as most likely, if the visit was from a subscriber they'd click on a post in their feeder and then go to the site). 

The next post that performed well was Make Money Blogging - and I'm not sure how we were getting traffic so I used the Content by Titles Report (the Content Drill down gives me categories the content is in - not the actual post itself) to isolate the Blog Post URL and then filter on traffic to the URL.

What's clear - while some paid traffic drives conversions - a great deal more converting goes on with organic traffic  and If we forgot about numbers of visits (which I deliberately left out) and just look at the effectiveness of source of traffic to the Make Money Blogging post - here's what you get:

 

	URL	Percent Traffic to URL
8	search[organic]	23.08%
5	weblogs.about.com[referral]	20.00%
10	sedoparking.com[referral]	14.29%
4	search.mywebsearch.com[referral]	12.50% nt>
2	google[organic]	10.67%
1	pagead2.googlesyndication.com[referral]	10.45%
3	(direct)[(none)]	7.10%
6	apps5.oingo.com[referral]	5.00%
7	ask[organic]	5.00%
9	icq.com[referral]	0.00%

Natural Search Engine traffic was the most effective source of converting - clicking on an ad - more than 100% more effective than PPC (and this was on a post about making money blogging!).  Note, there was more PPC traffic - but it did not convert as well as the natural traffic.

What about which content was viewed the most - regardless of how it converted?

The Top Content Report shows that what I wrote about Ashlee Simpson last May drove the most traffic to my blog, and then what I wrote about Clay Aiken, the second most with New Features about Digg 3.0 third.  

No doubt, the longer a post is "out there" the more traffic it can pick up - so earlier posts have an advantage over more recent posts when we're looking at the whole year at the end of the current year, as I am.  

What's also nice ….Google Analytics gives the average time spent on a page and the average exit rate.   And if we look at where the traffic came from to my post about Ashlee Simpson's nose job ….

Over 70% of the traffic to my post about Ashlee Simpson came from Google organic search results.

 While "ashlee+simpson+nose" got the most keyword searches "ashlee+simpson+new+nose" did much better in conversion to G1 goals and was 250% more effective (though a much smaller number of visits came from the latter than the former.

That's about it for now on using Google Analytics to determine Blog Content Effectiveness both from a traffic and conversion standpoint.