Over the last 24 hours I've noticed it come up a couple of times - TIME Magazine's person of the year is now …..YOU, or me, or any blogger / citizen marketer.   This time, I picked up on it from Logic + Emotion:

"…CNN reports on TIME Magazine's person of the year. YOU. TIME has embraced the fact that millions upon millions of people are giving up their evenings watching primetime, and choosing to create, co-create, collaborate, share, and produce original content instead (gotta love the simply innovative cover which reflects your face).

So I guess it's official. This isn't a trend. "

And from CNN's own story:

"….But look at 2006 through a different lens and you'll see another story, one that isn't about conflict or great men. It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."

But what I see in all of this ….. the Internet as a great equalizer.  On the Internet - we're all, more or less equal - no so much in reputation or money - but in the ability to present our ideas and be appreciated for them.

I know this for a fact.   I interface with people who, on the face of it, are a lot more influential than I am in terms of what they own, what they make in terms of yearly income, where they live ….. and yet on the Internet I can be "with them" and be considered someone they listen to.

The forces of government, Corporate, social and religious control use the Internet and main stream media to control what we think by controlling what we see, hear and view.  But one thing they can't control entirely - is citizens getting the information themselves and mashing it up their own way - perhaps to come with their own Truth.  In many cases what "we" come up with is better, perhaps more accurate too, than the MSM version.  At any rate, bloggers counterbalance the dominance of MSM and governmental / corporate control, and that's a good thing.

Yep, I agree, we are the Time people of the year, all of us.