Turns out that B.L. Ochman thinks Blog Advertising is the most effective way to reach niche audiences, and the most inexpensive too!  In fact, if someone were to sponsor this blog you'd probably get about 30,000 impressions a month (pageviews actually) - many from influentials. 

That's not bad for a couple of hundred dollars - when you consider reaching the same audience would have cost far more using any other advertising medium.

"…there is no more cost-effective or potent medium than blogs for your ads. In fact, you can often reach an influential and devoted niche audience of thousands for as little as $10 a week. So why are advertisers so wary?"

B.L. Brings up a good poing - people are very wary of blog advertising - it's just not done that much yet.  Considering the really lousy returns that many of my architect clients, current and former, particular THD, which I know about for a fact - because I pulled the metrics myself, had on PPC, you'd wonder why people don't try something like Blog Adverting.  Ochman goes on to say:

"…Myth: Blogs don’t have enough readers to matter in an ad campaign.

Fact: Many blogs can deliver well over a million impressions a week.

Fact: Even a blog with 5,000 readers a week can be influential beyond measure if one or more of its posts spreads through the blogosphere."

Well, Webmetricsguru.com gets about 6000 - 7000 visits a week lately and I fit into the 5,000 unique visitors a week slot, and maybe past it - and I can potentially reach 20,000 uniques a month - perphaps more across other blogs in this network - so with the right ad on the right blogs - you can do very well.

B.L. also points out that:

"…Myth: One half of one percent is a great click thru result.

Fact: Blog advertising that is appropriate, interesting and fun can easily hit .236 - .857% click through."

I think it's much better than that on Webmetricsguru.com according to Google Analytics. 

We run AdSence (you must have figured out just by looking at the blog and have a Goal 1 defined of visitors who click on an Adsence ad - it was about 4% - depending on how you read the numbers (I'm not sure how the G1 Goal was defined exactly - but it looks like it's covering all the visitors, not just a certain type).

The Defined Funnel Navigation Report in Google Analytics is providing with with the top five blog posts that I wrote that brought people to my site where they clicked on an ad.  I won't give you total numbers - but I will tell you we have a lot of clicks on our ads each month according to Google Analytics.   

If that's case - what about a sponsered banner?

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Hopefully, the sponsor of this blog would be a firm involved in Web Analytics - but it does not have to be - it could be architect too….. or travel agency, or a B2B firm - or Online Video Site …..could be a lot things!