I'm glad to be able to help Jason Van Orden with a Podcast Metric - I came up with the method about two years ago when I was asked to track IBM Investor Podcasts - the Future of……..
It's pretty simple - but at the time I actually worked to come up with it. Jason explains it the podcasting metric very well:
"…
For example:
2 TB transfer per month / 4 shows per month = 0.5 TB per show
0.5 TB per show / 20 MB avg file size per episode = 25,000 avg downloads per episodeA more accurate method is to take the amount of bandwidth data transfer (bandwidth used) for a specific file over a given period of time and divide it by the size of that file to calculate the number of downloads.
For example:
Given a 10MB file downloaded over a month…
300 GB of transfer over one month / 25 MB = 12,000 downloads
This method averages out the partial downloads and give you an estimated number of complete downloads. This is another method used by Marshall Sponder to track the podcasting metrics for IBM.
Do you watch your bandwidth stats? How do you use bandwidth as a metric?"
I'll tell you …. it might have been simple - but I know that I got requests from all do pull all kinds of Podcasting numbers because I had come up with something that was, at that time - 2 years ago, better than anything else we had.
Now …. like anything else - it seems simple and almost easy to imagine coming up with the Podcasting Metric for bandwidth divided by size of file after the fact.
