After The Bath - Optimizing Art for Search Engines

Posted by Marshall on December 09, 2006 | Link It

I have to admit - I get a big kick seeing my painting - After The Bath (see below) - being in the first page of Google Image Results for the query "After The Bath".  When I did one of my finest paintings, between January and March 1988, I was totally ignorant of Search Engines - and Search Engines hardly existed outside some academic experiments. 

I just happened to name my work "After The Bath" - it's the same title Degas used for several of his pastels - so there are searches on "After The Bath" but not a ton of them.

After%20The%20Bath%20-%201988.jpg

What if I could get more visibility to my Art Work - by titling my work after other art that is searched for? 

Sure, I want to make sure that a painting does not get named just for Search Engines - Art should not be cheapened - but sometimes a title could represent a work and yet also be searched for.  We'd stay away from "Mona Lisa" but might go after something like Landscape of Mount saint Victoire (since not that many people besides Paul Cezanne painted Mount saint Victoire); in fact, there are only 182 results all the paintings that do appear are Cezanne's.

For example  - naming an artwork "Reclining Nude" might, depending on your websites backlinks and PageRank - get a painting on the first page of Google Image Results.

In fact - I have a painting I did recently of a black nude - but I did not call it "reclining nude"…maybe I should of.

Reclining Nude

All I'm doing is putting the names of well known artists into Google Image Search - then looking at the names of the paintings and then going back to Google Image Search and putting in titles and seeing what kind of results come up.

I could have done something a bit more structured - like this:

Once could write a tool, perhaps, to extract all the titles of painting, sculpture, music - and then filter on the number of monthly queries each term has - going after the long tail - and filtering titles that have "too much" or "too little" search activity.

Then I could chose to name my painting ….  well, you figure it out.

Model Study

How about this pastel - what should I call it … just did it today -

Studio Still Life at Brooklyn Artists Gym

Honestly, a software tool that can extract titles of art work - as I described - is the way to go - but you can dabble with it on Google Images to start with.

By the way - if you want to see more of my art - go to www.ArtNewYorkCity.com - as I post both my own work - and the art shows I attend plus artists I interview like Marcus van Soest and Amy Crehore, to name two of the most recent interviews.

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