Two more things - to tie up tonight’s loose ends - my Interview with Fred Stonehouse just was posted tonight on www.artNewYorkCity.com is getting linked to a lot and some more news on Google Radio Advertising, which I wrote about this summer.
About Google Radio: Google CEO Eric Schmidt encapsulated the company’s multi-billion dollar non-search advertising diversification strategy in a few broad statements. Below are Schimdt’s remarks to the press, as reported by Forbes.com:
Schmidt said that more than 1,000 people will ultimately work on Google’s efforts in radio advertising, which will someday sell radio ads over a modified version of its current AdWords placement service.
‘We’re trying to get a simplified AdWords interface where the advertiser gets multiple channels,’ Schmidt said. The idea: Let a marketer allocate an ad budget across multiple platforms, either in an automated manner or by targeting times and regions.
The initiative to put ads in newspapers, ongoing since January, now has almost 100 newspapers, Schmidt said.
Google is also quoted as saying it will have an “easy to use tool for advertisers to easily place ads on radio, newspapers, magazines, online video and Web pages.”
There’s actually a lot to Google Radio Advertising - I think it will change Radio Advertising once it comes online - in 5 years the landscape for advertising on the radio will be entirely different than it is today.