Google YouTube Rumor - Hitwise’s Perspective

Posted by Marshall on October 07, 2006 | Link It

HitWise took a stab at the Google - YouTube merger rumors.  I think everyone is wondering if this is actually a real deal or just a unsubstantiated rumor. 

Perhaps Google is buying YouTube to kill it - because they could build the same features into Google Video.  It would not be the first time companies are bought more for their strategic value than their financial worth.



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