Do woman click on PPC ads more than men? I could not pass up posting on this - even though I don’t have any data to prove or disprove this assertion presented by SeoRoundTable.
"A small case study, very small case study, posted at DigitalPoint Forums shows how a person who has Google AdSense on three different sites, has the highest click through rate on his ads on the site that is most tailored to women and girls.
(1) Woman tailored site has 40% CTR with 200 uniques a day.
(2) Cell phone site has 1% CTR with 500-600 uniques a day.
(3) Unknown site has 2% CTR with 1200 unique visitors a day.He concludes that women are more likely to click on contextual ads.
Depends on the ads and the audience - it’s not that much brain science here; need a lot more data to say, one way or the other, that woman are more likely to click on contextual ads than men.
But let’s say that woman do click on contextual ads more than men, would that be a bad thing? I think woman might like to shop more than men, and if we accept that, then they are probably clicking of contextual ads more than men. That’s just a guess though - I have no proof.
