I will be covering the EMetrics Summit for Webmetricsguru.com (Know More Media), including the Emetrics Summit WAA Training Day (see press release below) - an entire day of training in Web Analytics.
Of particular interest to me is Session 2 where optimizing site content and structure for web conversions will be covered. Session 4, selecting a Web Analytics vendor, will also be very helpful, esp if that’s something currently being decided at your company right now (which analytics best meets my needs that I can afford… A or B or X or Y, etc). Session 5 shows you how to use Web Analytics to drive change in your organization and is let by June Li, who I’ll also be interviewing.
Here’s the press release for the first ever Emetrics Summit WAA Training Day.
For Release September 19, 2006
It’s Newbie Day at the Emetrics Summit!
Web Analytics Association (WAA) Hosts First Ever
Emetrics Summit WAA Training Day
Corporate users to get fast track immersion in web analytics methods
ost
WASHINGTON, D.C. − September 19, 2006 − To help enterprises get the most bang for their buck out of online marketing, the Web Analytics Association (WAA) announced today it is launching an intensive one-day training event on web analytics at the Emetrics Summit, http://www.emetrics.org/ the pre-eminent industry event bringing together marketers, web analysts and business leaders to facilitate maximum results in online marketing.
The WAA Training Day, http://www.emetrics.org/2006/dc/track_waa.php,five consecutive sessions of valuable, practical knowledge in web analytics, will be held Sunday, October 15th to acquaint attendees with best practices in web analytics and to provide guidance on how to apply web analysis to optimize their online marketing investment. It will give attendees a head start on the conference which runs October 16 to 18 at the Sheraton Premiere at Tysons Corner.
“Since the formation of the Web Analytics Association (WAA) 2 years ago, the number one need our members have specified is training,” says Bryan Eisenberg, chairman of the WAA Board of Directors. “We are so pleased to have organized the first full day training by the WAA. I am sure our members will find it a tremendous value and of great benefit,” he says.
Education is one of the primary objectives of the WAA, (http://www.webanalyticsassociation.org/), the not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology.
The WAA has already had great success with its online courses given through the University of British Columbia. The WAA Training Day is a logical extension and will provide the necessary groundwork for Emetrics Summit workshops, says Eisenberg.
“Training Day is packed with nuggets of information which attendees can take directly back to their jobs and put to work to optimize their online presence,” explains Shubhra Srivastava, Senior Analytics Consultant, Ecommerce Decision Sciences, InterContinental Hotels Group. Srivastava is a member of the WAA board of directors and is overseeing the Education Committee.
“The WAA Training Day is a great venue for practical learning and networking and is being taught by industry experts who have had a lot of experience in this field,” says Srivastava.
Training Day Content
The Training Day will feature five consecutive sessions, taught by seasoned web analytics professionals. Sessions begin at 9 AM and run until 4:15 PM. June Li, Founder and Managing Director, ClickInsight, is moderating the full day of training.
Session topics are:
Session 1: “Getting Started with Web Analytics” presented by
Alex Langshur, Principal, Hillwatch. It will review the fundamentals of web analytics, including an exploration of the various approaches, an examination of data collection issues, and a discussion on what you need to know to get started.
Alex Langshur, Principal, Hillwatch. It will review the fundamentals of web analytics, including an exploration of the various approaches, an examination of data collection issues, and a discussion on what you need to know to get started.
Session 2: “Ratcheting Up Website User Experience” presented by Braden Hoeppner, Web Analyst, Telus. Participants will learn how to optimize site content structure and usability, to improve the quality of site content in order to increase conversion.
Session 3: “Optimizing Online Campaigns” presented by Andrea Hadley, NetSetGo Marketing; Keira Lorentzen, Digitas, and Terry Cohen, Digitas. They will use a real life case study to examine how to judge whether an online campaign is working or not.
Session 4: “Selecting a Web Analytics Vendor” presented by
Jim Humphrys, eBusiness Leader, W.L Gore & Associates. Attendees will learn how Gore, a $2 billion diversified global manufacturer,selected a web analytics tool and implemented web analytics.
Jim Humphrys, eBusiness Leader, W.L Gore & Associates. Attendees will learn how Gore, a $2 billion diversified global manufacturer,selected a web analytics tool and implemented web analytics.
Session 5: “Selling, Staffing and Sustaining Web Analytics,” presented by June Li, will examine the long term use of web analytics to drive organizational growth and support data driven decision making.
About The Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Its members include companies like CoreMetrics, IBM, Omniture, Google Analytics, Walt Disney Internet Group, WebSideStory, WebTrends, and Yahoo! while total membership in the organization exceeds 750 individuals and companies.
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Its members include companies like CoreMetrics, IBM, Omniture, Google Analytics, Walt Disney Internet Group, WebSideStory, WebTrends, and Yahoo! while total membership in the organization exceeds 750 individuals and companies.
Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information about membership, volunteer, or sponsorship opportunities for the WAA, please visit http://www.webanalyticsassociation.org.
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For more information, contact:
Brian Induni
1-800-349-1070, ext. 86
