I don’t know if Seth Godin does an assesment of political marketing every year or just this time, today, but I found it a very interesting read. I have looked at the book by Richard Viguerie, which Seth mentions in the post, but did not find anything much about the internet in that book.
I’m not familar with Mad Liberals but it kinda reminds me of the Art Director’s Club Panal talk I went to last night and posted about in www.ArtNewYorkCity.com; the entire event could be called "Art Directors against Bush" and there were many, many people who just had enough - maybe 500 Art Directors ….that’s a lot of Art Directors …all hating you know who, all in the same room. Makes you wonder what Karl Rove has planned this time. You know they have something up their sleve, some set of diversions planned, they always do, you have to expect that.
According to Seth:
"Your political goals (right, left or center) don’t really change the reality that marketing in politics is changing forever. The idea of a spend-and-burn candidacy is fading (how much more than a billion dollars per cycle can we spend?) and it’s being replaced by a person-by-person, viral approach that relies more than ever on authentic storytelling and worldviews."
That is why, in my last post, I suggested using HitWise as a tool to help with political forcasting because the right traffic analysis can tell you where and how to spend your political dollars to best use.
