Went to last year’s MIXX conference and I plan to attend part of today’s sessions, mostly in the afternoon (had catchup work to do this morning and it was just keynotes - mostly, anyway). 

The Agenda for this afternoon?   I’ll go to session 5 as I bought Rex Briggs book recently (but did not read it yet - but here’s a review anyway - done by someone else, I just took commented on what I did read and put my own thoughts.)  

I also asked to interview Rex Briggs for the Emetrics Summit next month - as I’ll be covering it as Press; I have pre conference access to many of the Emetrics Summit speakers.

From there on, I’ll cover as many of the session this afternoon as I can and will report on it later tonight.

Workshop 2
Monetization of Media in the Age of Interactive
This panel discussion with industry leaders will explore how technological advancements are changing the fundamentals of media monetization, online and off. The panel will discuss the ways in which the industry is, is not, and should be responding, unpacking the respective needs of sellers (increased revenue and operational efficiency) and buyers (ROI and advertising with accountability).

Panelists:
Tom Arrix, Senior Vice President, Facebook
Stephen Kim, Dir., Advertising Research, MSN
Tom Newman, Senior Vice President, AOL Media Networks
Curt Viebranz, Chief Executive Officer, Tacoda

Moderator:
Tom Chavez, Chief Executive Officer, Rapt Inc.

Workshop 3
Brand Sirens: Introducing A New Generation of Super-Influencers That Can Make or Break Your Brand.
CNET Networks and Starcom MediaVest Group have united for a research study that explores the lives of today’s most influential youth – the brand sirens – and unveils what really engages this important group of young people. The panel will introduce you to this new breed of super-influencers - who they are, what they do, and how you can better reach them. Gain new insight into their interests and passions, and discover how to empower and persuade them to build your brand.

Panelists:
Hank Bernstein, Senior Vice President and Director of Consumer Research, Starcom MediaVest Group
Anne Claudio, Director, Research and Sales Development, Entertainment, CNET Networks

Changing the Game: Reach and Engage the Empowered Consumer
These days, its not enough to reach consumers – you must find ways to engage them as well. Join Yahoo! for a discussion about new findings in consumer search behavior and the effectiveness of using search beyond direct response. You’ll also learn about emerging platforms of online community and advocacy, and how you can effectively use this new social media to start a conversation with your most valuable customers.

Panelists:
David Rubinstein, Director, Technology and Telecommunications, Yahoo! Search Marketing
Brett Wein, Regional Sales Manager, Yahoo! Search Marketing

Workshop 5
What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds

Presented By:
Rex Briggs, Principal, Marketing Evolution