Google is getting into the Amazon act by presenting you with information and software that you might be interested in based on what you searched on before; it’s called "Interesting things for you" module.

"The module called "Interesting things for you" features searches, web pages, and gadgets. The searches were previously available in Search History Trends and included the top gaining queries related to your searches. So the recommended items have two qualities: they are popular and related to your searches."

‘This reminded me of Amazon recommendations and the power of personalized recommendations. Of course, in this case, Google doesn’t want to sell anything. It just wants to use the information from your profile for interesting things, and I’m sure there are more things to come in this area. After "Suggested Google Groups", "Recommended Google News", this is another recommendation system that uses implicit data collection (no work from the user)."

Search Engine Watch thinks "Interesting things for you" is a mixed bag.

"The pages that were suggested were very different to the pages that would have been returned as a result of doing the searches, so it was pleasing to get two bites of the cherry as it were. 7 out of the 10 suggestions were actually very useful indeed, and I could work out exactly why Google thought they might be valuable. "