Chartreuse has an excellent post on why Paris Hilton is famous, and it’s a take off point on how to do Blog Marketing and it even ties in Banksy’s prank this month with Paris Hilton’s CD in London.  Also the Wall Street Journal did a story on this subject (but you need a WSJ account to read the article).  The WSJ published an article titled How to Get Attention In a New-Media World [Sub Req], in which a blogger stated:

"Our best PR," Ms. Dunlap says, "comes from people who are mentioned or featured on our site and forward the link to their friends."

SeoBook also posts about this subject here.

"But the large theme of most successful and profitable sites is that there has to be some associated social element…some way for the site to make the consumer feel special. An insider’s club circle jerk, if you will. People like to feel like they are in the in crowd and that they are important. That is why you see low level information being so popular so often on the social sites…people can quickly consume, understand, and identify with it. "

I had some ideas yesterday, while I was at MIXX that I will bring forward to my clients that deal with social marketing using the contents mentioned above.

However, getting back to Chartreuse -  why Paris Hilton is so famous is because she gives away links and people return the favor. 

"Here is a copy of what Paris said after her recent arrest for DUI.

“I had one margarita (and) was starving because I had not eaten all day,” she said. “Maybe I was speeding a little bit and I got pulled over. I was just really hungry and I wanted to have an In-N-Out Burger.” (source)

Did you notice that?

If not read it again and think.

See it now? (the unpaid product placement)

That’s the real reason Paris Hilton is really famous. Because she is the queen of links.

When Paris first came on the scene with her own user generated sex video (not safe for work) she used that attention to create a career. Here’s how she did it.

Though she hired a publicist to get her on Page 6 She never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.

It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her."

I remember the Paris Hilton statement quoted above, it just happened a couple of weeks ago - but had no idea what that statement meant.

"

What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.

Here’s what’s amusing to me though.

Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.

Paris Hilton has gotten so good at garnering attention for others people are now using the fact that she doesn’t visit as a marketing tool.

Well, the whole thing is interesting to me first, because Paris Hilton is happening right now and I looked into the whole Bansky thing, including the Angelina Jolie, 400K Picnic painting story.