Being a Leader or a Follower in blog posts depends on what day it is

Posted by Marshall on September 28, 2006 | Link It

Steve Rubel rants about the different ways you can post to your blog, depending on how your feeling that day.

"With the advent of tools like Techmeme, TailRank, digg and Technorati’s Discover pages, it’s easier than ever to find the hot discussion of the day in a given subject area. This means as a blogger you’re faced with an important choice. You can follow the heard and join the big conversation du jour or be your own cow (or even a little of both)."

Been there before - I find the traffic is usually not worth the effort.

"A more viable model for success (at least for generating attention) is to start your own stampede. First, you need to pick a high interest subject. Second, I wouldn’t launch your stampede the day Google, Yahoo, Apple or Microsoft make a big splash. Finally, you have to break news or put a big idea out there. Find stuff that no one is linking to. Get it early and put a strong POV out there. There are lots of simple ways you can automate this process with RSS. Your "find" doesn’t need to be a top secret site. It can be the important news article that everyone missed."

I guess this was kinda more my speed - but I’m not really good at creating stampedes.



2 Responses

These are the current comments for "Being a Leader or a Follower in blog posts depends on what day it is"

09/28/06 @ 10:45 pm

There is another great serive to discover the good blog posts. It called Megite, you may want to give it a try.



09/29/06 @ 9:31 am

I think the most important strategy is to write about stuff that really interests you. Just because Techmeme has a ton of buzz on a story doesn’t make it worth covering. The chances of creating your own stampede goes up when you write about things you’re knowledgeable of and passionate about.



Post a Response

Name (required)

Email (required, not published)

Website (optional)

Note: The following tags are approved for comments on this blog:
<a href=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <del> <strong>