Trexy.com announces launch of its new ‘Add Engine’ feature

Posted by Marshall on August 09, 2006 | Link It

Trexy, a meta search engine which clickstream tracking, just annouced the additional functionality of adding new search engines to Trexy on the fly.   I have not personally used Trexy, yet,- but will take a look and evaluate it.  

According to the Press Release I just received today:

Trexy’s new feature puts searchers in the driver’s seat to add more engines

San Jose, 9 August 2006. Trexy.com announced the launch of its new ‘Add Engine’ feature today enabling users to add search engines in real time, increasing the number of engines that search trails can be created on.

The new ‘Add Engine’ feature is a mechanism for extending the range of search engines that Trexy is able to recognise. This feature allows the user to individually suggest engines and add them to Trexy’s database by the use of a simple, two-step online form.

Trexy’s CEO and Inventor, Nigel Hamilton said: “Trexy currently works with over 3,000 online search engines, but these engines are just the tip of the iceberg. We wanted to give Trexy users the power to remember their searches on any engine, no matter how big or small.”

Trexy is the first search engine to interoperate with thousands of other search engines to remember and share individual search trails. A search trail is the click path a searcher creates after entering a keyword or phrase into a search engine and browsing the web for an answer.

“We’ve designed Trexy to complement a user’s current searching habits. The more engines we can connect to, the more search trail information that can be created across a broader spectrum of online databases helping users to remember and find the most relevant results online,” he said.

For easy access, the ‘Add Engine’ feature is integrated into the TrailBar, the toolbar that enables a user to blaze search trails. The TrailBar activates and displays a green light when a user conducts a search on an engine that Trexy can connect to.

New search sites can be added at: http://trexy.com/addtrexyengine.cgi.

This is Trexy’s first time exhibiting at the Search Engine Strategies Conference in San Jose.

About Trexy.com
Trexy is a unique search technology that allows users to remember and share their searches and the web pages they visit by creating search trails. Trexy.com is inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940’s shared his vision of creating a collective memory by recording peoples’ trails through information. Bush dreamt of a device called a “Memex” – an enhanced supplement to personal and community memory created by trailblazers: “those who find delight in the  task of establishing useful trails through the enormous mass of the common record.” Free to use, Trexy’s toolbar called the TrailBar, works with Firefox and IE browsers.

The idea of tracking the way someone searches seems like something we should have had "yesterday" as so many people are trying to answer the question- "How did my visitors actually find out about us in the first place? 

Web Analytic tools usually don’t track the entire history of how someone comes to know your site - from the very beginning - it’s part of the online clickstream that John Battelle calls "The Database of Intensions".   The best I have been able to get with tools like KeywordMax is how a customer comes to a site when they are ready to buy  - but that is often not the way the first found out about your site or service - and you want to know that so you can adjust your marketing and advertising to reach the right people at the right stage of the buying cycle.

So, Trexy attempts to build a clickstream analysis of your search - which you can save, or share, you decide what is shared.

BTW, you can find out more about Trexy by contacting Megan Hamiltion (see below)

Megan Hamilton, Director & CMO
Email: megan@trexy.com
Tel: +44 (0)20 7232 1733 Fax: +44 (0)20 7232 4867
Online Media Kit: http://trexy.com/mediakit.html

 



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