Micro Persuasion just published an article on the Three Ways to Ride the Long Tail.
"Anderson does a wonderful job documenting the Long Tail’s impact on media and marketing. He makes plain how the blogosphere and online communities are creating an environment where a thousand points of light can outshine the largest of media. However, where the book falls short is in giving marketers a playbook. Here are three ways marketers can thrive in a Long Tail world."
The article looks interesting, esp funding Niches.
