Seth Godin noticed that small number changes in web traffic don’t mean that much if the traffic to the site is low anyway - but he did not say it that way. If much of of the web data is garbage data, it’s because we can’t so easily segment traffic by what is meaningful vs. what is not meaningful.
If the traffic to a url is only 25 searches a month one month and 18 searches the following month - traffic dropped by 25% - but that kind of percentage is not meaningful when all you got is 25 visits in the first place - and that’s what Seth, I believe, it talking about.
Now the only thing missing from Seth Godin’s post is the source of his story about the CIA website traffic being down by 85% recently. Generally speaking, you should not quote numbers like that without a link to the actual story - so a person can evaluate the information.
