Decisions about who to sell to - but also what to offer; there’s a difference between shelf appeal and the long run appeal, according to Seth Godin. I know that’s true about Art but I wonder if that’s true about Web Analytics?  Can you produce a report that is easy for stakeholders to buy into - but has limited value, vs. a report or service that gives them the right information that can drive your business?

"The best stereo speakers don’t sell very well at retail. That’s because making a speaker that sounds good in the store (and is easy to sell) isn’t the same thing as making one that’s great to live with for years."

"……….Patagonia has changed the line up of clothes they make (fewer models, changed less often) and the materials they use (organic cotton, costs more) so that they are sacrificing shelf appeal for a story and for long-term performance. It doesn’t always work, but it’s always a choice you face. No, they’re not mutually exclusive (at least not always), but there are always tradeoffs."

I wonder if Services have the same choices as Products (ie: easy to sell but of limited life vs. services that are harder to sell but have more long term value)?