Enquisite, a search intelligence beta application looks pretty darn interesting; I found out about Enquisite from MarketingShift.

People know I have an eye for Metrics packages - I usually have a sixth sense when it comes to something really good.  My "Spidery Sense" began tingling when I came across Enquisite today.  I have the same eye for Art - which is why I responded so much to Amy Crehore’s work - I can tell when something is special in Art and in Metrics.

I signed up and will try to get KMM to put the code on Webmetricsguru.com and I also suggested some of my clients install it to beta test.   If Enquisite delivers, it will be the first product that actually breaks down search queries that come to your site by page and ZIPCODE!!!!!!!!!!!!!!!!!!!!!    The significance of that level of Geo-Targeting can not be underestimated.  Nor, to my knowledge has such capabilities ever been offered before.

Now, I haven’t yet tried Enquisite, so I can’t tell you if it’s that good or not,  yet, or that it does all the things it claims to be able to do.  You should try it and make your own assessment.  I see this package, which is free to sign up for, as a quantum leap, if it does deliver what it says it will.

 This is what Enquisite says it will do:

How it works

Enquisite records the Internet search traffic coming to your website. The proprietary database allows precise analysis of Internet activity, with specific advantages not found in any other web analytics software. These advantages include:

• New Passive Rank Analysis
  Current analytics programs use aggressive automated querying methods to obtain data. This is taxing on search engine databases, and can end up costing you with heavy penalties. Enquisite’s first of a kind, patent pending process obtains information passively and objectively, so you will not be penalized.  (marshall: I wonder how this is done?)
  
• Phrase-Centric, Regional Metrics
  Enquisite’s geo-specific reports provide you with unparalleled data resolution on word phraseologies, usage, and location, giving your campaign pinpoint accuracy.

  Enquisite offers variable date range viewing, with up-to-the-minute, real-time reporting on a page-by-page, or phrase-by-phrase basis, and lets you compare how keywords and phrases rank under the top search engines and directories. In fact, Enquisite doesn’t just pull information as whole from each of the main search companies. It also breaks down results from the different sub-companies. For example, it can show you results from Google Canada, Google Japan, Google Brazil and Google for Kids.

  Enquisite also shows you the physical locations your visitors are coming from, by country, region and city, right down to the zip/postal code level. This allows you to decide where to focus your marketing plan, by optimizing precisely for the search engines and demographics you choose. And that translates into better marketing campaigns, and a greater potential ROI.

• Unique Market Trend Analysis
  With Enquisite, you can generate custom trend reports based on data for specific verticals or entire industries. This gives you full creative control over your advertising campaigns and ensures your ads are targeted to their most appropriate and responsive audiences.

 Now the last part, custom trend reports for specific verticals would be of interest to several corporations - and no doubt, this fuctionality is being added to address a Corporate need - Optimizing a site for a specific vertical.

Take a look at this screen shot http://www.enquisite.com/screenshots/screen29.jpg

See what I mean?  I don’t think there’s another package that does exactly what the screen above shows with mapping traffic to a zipcode. 

Now, to go further - you can map those zipcodes to the a Geo-Demographic Cluster group and then find out who your site appeals to and who it needs to appeal  in order to be successful.   Finally, with this information you can move up to the next level of search - your past keywords or metadata - past page tweaking - now your enter into the visitors mind - this is the future of search.