B.L. Ochman is usually got interesting posts including this one about a 29 year old female virgin that’s trying to get laid by the time she’s 30 and meet the ideal partner at the same time. You’d think that at least, the first goal would be easy to accomplish, but think again:
Jane Magazine Social Media Campaign Pimps 29 Year-Old Virgin
Taking pimping to a whole new level, and getting a bunch of publicity in the process, Jane Magazine is using social media to get itself and a wanna-be celeb some attention. Sarah DiMuro a 29 year-old standup comic who says she wants to lose her virginity before she’s 30 in November, is featured in a Jane campaign that uses social media tools to help her achieve her "goal."
The campaign includes a blog, "The Virgin Chronicles," a video, the opportunity for readers to nominate dates for her, one for readers to check out the guys who are the prospects, a place to vote on them and a (not very busy) forum to kiss and tell about your own first time.
What!? No eBay auction? No MySpace page? No SecondLife island?
The campaign made the Lowdown gossip column in the Daily News today, where Lloyd Grove says the campaign is a "PR bonanza" for the magazine.
Now, this social media campaign looks to be very effective (and very - in your face - esp once you go to Jane Magazine’s site and see all kind of ways Jane is pulling us into Sarah DiMuro’s goal (or is it Jane’s goal?).
