Video is supposed to convert better than textual email or textual web pages- and maybe it does (if you can actually measure it - not all analytics are set up or can measure Flash, Ajax, etc).
"Dan Tudor at LandingTheDeal.com discusses video emails and the reaction he’s had from using them."
Dan Tutor is a fellow KMM Blogger and I should read his blog more often.
"I’ve said before that video e-mail from VM Direct has changed the way I communicate, and I always get a great reaction from my video e-mail messages. "
Dan was mentioning this on our internal KMM blog a couple of months ago but I did not really look into it - perhaps I will now, not so much for myself, as for my clients (and I have several that would like to increase their conversion rate).
In fact, if you just email Dan dantudor@helloworld.com he’ll send you a Video Email and you can see for yourself. I just did.
I may in fact, look into this for one of my house plan clients who seems perfect for Video Email.
