It’s interesting to me, even intriguing that Sony wants me to link to their music.

"Sony will also actively encourage fan sites and bloggers–who are mostly used to receiving cease-and-desist letters from studios–to link to the material. Links for adding Musicbox content are displayed on the site. Individuals thus could create sites focused around certain artists by linking to video channels on the Musicbox site dedicated to them, or link to several channels which, in the aggregate, comprise the most mawkish artists (in the view of the blogger) that Sony has to offer. "